Healthy Trends in Fruits and Vegetables
Healthy Trends in Fruits and Vegetables by Gary Giardina
Consumers are very health-conscious these days. They expect that producers give them varieties of veggies or fruits that have been optimized for good health. They are not that hesitant when it comes to trying new and exotic natural products. This has given rise to a healthy trend in consumer consumption of fruits and veggies.
One of the important trends in fruit and vegetable consumption is the increase in consumers buying rich, bright, colorful varieties. Potatoes have now arrived in specialty varieties. There are specials like Baby Dutch Yellow and Gemstone Potatoes both available from Melissa's online [1]. Though potatoes are not very nutritious they are a good source of carbohydrates, which our body needs. Specialty potatoes are said to be rich in anthocyanins which promote cardiovascular health [2]. There is also some research that says specialty potato extracts kill specific cancer cells in vitro.
The other noticeable trend is 'superfruits'. A superfruit combines nutrient richness and antioxidants. Common superfruits are acai, blueberry, cranberry, grape, guarana, noni, pomegranate and sea-buckthorn. Common fruits like apples and oranges satisfy the criteria of superfruits. But manufacturers seem to be sticking an exotic label to superfruits. They currently seem to allow only novel fruits to achieve 'superfruit' status.
Cranberries are now known to contain anthocyanins and are used for treating urinary infections [4]. Consumption of pomegranates and products featuring pom juice has increased due to the finding that pom prevents plaque formation in cardiac vessels. [5]
Shortly, the market for fresh produce has shown a significant trend towards health-consciousness. Consumers are now reading the claims made on food product labels. Thus fresh produce marketers can tailor their messages to appeal to this populace.
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